Hospitality marketing : principles and practices
Gursoy, Dogan,
Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle and David Bowie. - Fourth edition. - xvi, 402 pages; 26 cm
Includes bibliographical references and index.
9781032030265
Hospitality industry--Marketing.
Hotels--Marketing.
TX911.3.M3 / B69 2023
647.940688
Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle and David Bowie. - Fourth edition. - xvi, 402 pages; 26 cm
Includes bibliographical references and index.
9781032030265
Hospitality industry--Marketing.
Hotels--Marketing.
TX911.3.M3 / B69 2023
647.940688