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Hospitality business development

Hassanien, Ahmed,

Hospitality business development / Ahmed Hassanien and Crispin Dale. - Second edition. - xxvii, 207 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.

ISBN: 9781138491182

LCCN: 2019033710

Subjects--Topical Terms:
Hospitality industry--Management.
Hospitality industry--Planning
Strategic planning.

LC Class. No.: TX911.3.M27 / H378 2020

Dewey Class. No.: 647.94068

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