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Marketing strategy and competitive positioning

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J Hooley, Nigel F Piercy, Brigitte Nicoulaud, John Ruddy. - Sixth edition. - Harlow, England; New York : Pearson Education Limited, 2017. - xv, 569 pages : illustrations; 25 cm.

Includes bibliographical references and index.

ISBN: 9781292017310

Subjects--Topical Terms:
Business and Management
Business planning
Marketing--Management.
Target marketing

LC Class. No.: HF5415.127 / .H66 2008

Dewey Class. No.: 658.8/02

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