The McGraw-Hill 36-hour course : product development /
Belz, Andrea
The McGraw-Hill 36-hour course : product development / Product development Andrea Belz. - xii, 240 pages : illustrations; 23 cm.
Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
9780071743877 (alk. paper)
2010042594
New products
Product management
HF5415.153 / .B45 2011
658.5/75
The McGraw-Hill 36-hour course : product development / Product development Andrea Belz. - xii, 240 pages : illustrations; 23 cm.
Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
9780071743877 (alk. paper)
2010042594
New products
Product management
HF5415.153 / .B45 2011
658.5/75