Global marketing (Record no. 1145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00902cam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18804890 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240310114650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151002s2020 maua f 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292304021 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a3171 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K443 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | <a href="658.8/4">658.8/4</a> |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| Relator term | , author |
| 9 (RLIN) | 3773 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing |
| Statement of responsibility, etc. | / Mark C. Green, Warren J. Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth edition. Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2020] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 627 pages; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 596 ## - | |
| -- | 1 3 |
| 598 ## - | |
| -- | NEWBOOKS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 1005 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internationales Marketing |
| 9 (RLIN) | 3774 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| Relator term | , author |
| 9 (RLIN) | 3775 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | College | Home library | Current library | Shelving location | Date acquired | Full call number | Department | Total checkouts | Call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Administration College | UPM Female Campus Library | UPM Female Campus Library | FR | 12/26/2023 | FR 658.848 KWG 2020 C.1 | Marketing | 658.848 KWG | UPM0000007461 | 03/10/2024 | C.1 | 03/10/2024 | Text Books | |||||
| Dewey Decimal Classification | Business Administration College | UPM Male Campus Library | UPM Male Campus Library | FR | 12/26/2023 | FR 658.848 KWG 2020 C.2 | Marketing | 658.848 KWG | UPM0000007462 | 03/10/2024 | C.2 | 03/10/2024 | Text Books |