Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
Material type: TextPublisher: Harlow, Essex : Pearson, [2024]Copyright date: ©2024Edition: Nineteenth Edition, Global editionDescription: 768 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781292449364
- 658.8 23/eng/20220912
- HF5415 .K636 2022
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Text Books | UPM Female Campus Library FR | Business Administration College | 658.8 KPP (Browse shelf(Opens below)) | C.1 | Available | UPM0000007458 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.8 KPP (Browse shelf(Opens below)) | C.2 | Available | UPM0000007457 |
Browsing UPM Male Campus Library shelves, Shelving location: FR Close shelf browser (Hides shelf browser)
658.8 AGM Marketing : an introduction / | 658.8 AGM Marketing : an introduction / | 658.8 AGM Marketing : an introduction / | 658.8 KPP Principles of marketing | 658.8 LCS Services marketing : people, technology, strategy / | 658.802 CIE Entrepreneurial marketing : sustaining growth in all organisations | 658.802 HGM Marketing strategy and competitive positioning |
Includes bibliographical references and index.
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