The Marketing Plan Handbook \ Alexander Chernev.

By:

Chernev, Alexander [, author]

Material type: Text

TextPublisher: [Chicago, Illinois] : Cerebellum Press , 2014Edition: Fourth editionDescription: iii, 178 pages : illustrations; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781936572397

Subject(s):

DDC classification:

658.802

Abstract: "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	UPM Female Campus Library STACKS	Business Administration College	658.802 CAM (Browse shelf(Opens below))	C.1	Available		BC0000001494
Books	UPM Male Campus Library STACKS	Business Administration College	658.802 CAM (Browse shelf(Opens below))	C.2	Available		BC0000001495

"Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher

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