Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, 2001.Edition: 12th editionDescription: 1 volume (various pagings) color illustrations; 28 cmContent type:- text
- unmediated
- volume
- 0071180346 (alk. paper)
- 658.8 22
- HF5415 .S745 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | UPM Male Campus Library STACKS | Business Administration College | 658.8 EMM (Browse shelf(Opens below)) | Available | UPM0000003533 |
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658.8 BCM Marketing / | 658.8 BRM Market-based management : strategies for growing customer value and profitability / | 658.8 EJM Marketing : marketing in the 21st century / | 658.8 EMM Marketing / | 658.8 FPE Everything you need to know about marketing | 658.8 KPM Marketing management / | 658.8 KRM Marketing / |
Includes bibliographical references and indexes.
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