Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani; contributors Jean-Pierre Jeannet ... [et al.].
Material type:
TextPublisher: Chichester, West Sussex, England; Hoboken, NJ : Wiley, c2005Description: xvi,308 pages; illustrations; 21 cmContent type: - text
- unmediated
- volume
- 0470011467
- 9780470011461
- 658.8 22
- HF5415 .K2875 2005
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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UPM Female Campus Library STACKS | Business Administration College | 658.8 KKB (Browse shelf(Opens below)) | Available | UPM0000003561 |
Includes bibliographic references and index.
Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Seán Meehan.
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