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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublisher: New Jersey : World Scientific, [2016]Edition: Eighth editionDescription: xvii, 783 pages : illustrations (colour); 28 cmContent type: - text
- unmediated
- volume
- 9781944659004 (hardcover)
- 9781944659011 (pbk.)
- 658.8 23
- HF5415.13 .L5883 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Text Books
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UPM Female Campus Library FR | Business Administration College | 658.8 LCS (Browse shelf(Opens below)) | C.1 | Available | UPM0000005035 | ||
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Text Books
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UPM Male Campus Library FR | Business Administration College | 658.8 LCS (Browse shelf(Opens below)) | C.2 | Available | UPM0000005034 |
Browsing UPM Male Campus Library shelves, Shelving location: FR Close shelf browser (Hides shelf browser)
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| 658.8 AGM Marketing : an introduction / | 658.8 AGM Marketing : an introduction / | 658.8 KPP Principles of marketing | 658.8 LCS Services marketing : people, technology, strategy / | 658.802 CIE Entrepreneurial marketing : sustaining growth in all organisations | 658.802 HGM Marketing strategy and competitive positioning | 658.802 HGM Marketing strategy and competitive positioning |
Includes index.
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