Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.
Material type:
TextPublisher: New York : Bloomsbury Academic, 2015Edition: Second editionDescription: xii, 388 pages :illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781137500908 (paperback)
- 658.8/02 23
- HF5415.13 .C51177 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Text Books
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UPM Female Campus Library FR | Business Administration College | 658.802 CIE (Browse shelf(Opens below)) | C.1 | Available | UPM0000006683 | ||
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Text Books
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UPM Male Campus Library FR | Business Administration College | 658.802 CIE (Browse shelf(Opens below)) | C.2 | Available | UPM0000006684 |
Browsing UPM Male Campus Library shelves, Shelving location: FR Close shelf browser (Hides shelf browser)
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| 658.8 AGM Marketing : an introduction / | 658.8 KPP Principles of marketing | 658.8 LCS Services marketing : people, technology, strategy / | 658.802 CIE Entrepreneurial marketing : sustaining growth in all organisations | 658.802 HGM Marketing strategy and competitive positioning | 658.802 HGM Marketing strategy and competitive positioning | 658.83 MNM Marketing research : an applied approach / |
Includes index.
Machine generated contents note: -- 1. Entrepreneurship and Market Conventions2. Understanding the Conventional Competitor3. Planning and Visioning4. Entrepreneurial Marketing Strategy5. Identifying Entrepreneurial Opportunities6. Entrepreneurial Competence7. Innovation8. Technology 9. Entrepreneurial Promotion10. Online Promotion11. Social Media12. Blogs, Tweets and Apps13. Entrepreneurial Pricing and Distribution14. Entrepreneurial Service Marketing15. B2B Marketing16. Small Firm Entrepreneurship17. Public Sector.
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