Gursoy, Dogan,

Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle and David Bowie. - Fourth edition. - xvi, 402 pages; 26 cm

Includes bibliographical references and index.

9781032030265


Hospitality industry--Marketing.
Hotels--Marketing.

TX911.3.M3 / B69 2023

647.940688