Hospitality business development
/ Ahmed Hassanien and Crispin Dale.
- Second edition.
- xxvii, 207 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.