TY  - BOOK
AU  - Hassanien,Ahmed
AU  - Dale,Crispin
TI  - Hospitality business development
SN  - 9781138491182
AV  - TX911.3.M27 H378 2020
U1  - 647.94068 23
PY  - 2020///
CY  - Abingdon, Oxon; New York, NY
PB  - Routledge
KW  - Hospitality industry
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions
ER  -