Kotler, Philip, <br/><br/>
Principles of marketing 
/ Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina. 
 - Nineteenth Edition, Global edition. 
 - 768 pages :  color illustrations  ; 28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292449364 
<br/><br/><label>LCCN: </label>2022044243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2022 
<br/><br/><label>Dewey Class. No.: </label>658.8