TY  - BOOK
AU  - Sinek,Simon
TI  - Start with why: how great leaders inspire everyone to take action 
SN  - 1591842808
AV  - HD57.7 .S549 2009
U1  - 658.4/092 22
PY  - 2019///
CY  - New York
PB  - Penguin business
KW  - Leadership
N1  - Includes bibliographical references and index; Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition
UR  - http://www.loc.gov/catdir/enhancements/fy1505/2009021862-s.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2009021862-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2009021862-d.html
ER  -