Belz, Andrea <br/><br/>
The McGraw-Hill 36-hour course :  product development / 
 Product development 
Andrea Belz. 
 - xii, 240 pages :  illustrations;  23 cm. 
<br/><br/>Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up. 
<br/><br/><label>ISBN: </label>9780071743877 (alk. paper) 
<br/><br/><label>LCCN: </label>2010042594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .B45 2011 
<br/><br/><label>Dewey Class. No.: </label>658.5/75