TY  - BOOK
AU  - Belz,Andrea
TI  - The McGraw-Hill 36-hour course: product development 
SN  - 9780071743877 (alk. paper)
AV  - HF5415.153 .B45 2011
U1  - 658.5/75 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Product management
N1  - Inception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up
ER  -