Business research methods Quinlan, Babin, Carr, Griffin, Zikmund.
Material type: TextPublisher: Andover, Hampshire, United Kingdom : Cengage Learning, EMEA, 2019Copyright date: ©2019Edition: Second editionDescription: xii, 418 pages : illustrations; 28 cmContent type:- text
- unmediated
- volume
- 9781473760356
- 658.0072
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Text Books | UPM Female Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.1 | Available | UPM0000005331 | ||
Text Books | UPM Female Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.2 | Available | UPM0000005332 | ||
Text Books | UPM Female Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.3 | Available | UPM0000005333 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.4 | Available | UPM0000005334 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.5 | Available | UPM0000005335 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.0072 QCB (Browse shelf(Opens below)) | C.6 | Available | UPM0000005336 |
All Authors : Christina Quinlan; Barry J Babin; Jon C Carr; Mitch Griffin; William G Zikmund
"Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.
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