Business research methods Quinlan, Babin, Carr, Griffin, Zikmund.

By:

Quinlan, Christina [, author]

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473760356

Subject(s):

DDC classification:

658.0072

Abstract: "Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Text Books	UPM Female Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.1	Available	UPM0000005331
Text Books	UPM Female Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.2	Available	UPM0000005332
Text Books	UPM Female Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.3	Available	UPM0000005333
Text Books	UPM Male Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.4	Available	UPM0000005334
Text Books	UPM Male Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.5	Available	UPM0000005335
Text Books	UPM Male Campus Library FR	Business Administration College	658.0072 QCB (Browse shelf(Opens below))	C.6	Available	UPM0000005336

All Authors : Christina Quinlan; Barry J Babin; Jon C Carr; Mitch Griffin; William G Zikmund

"Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.

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