| 000 | 01326cam a22003618i 4500 | ||
|---|---|---|---|
| 001 | 17488160 | ||
| 005 | 20240310114034.0 | ||
| 008 | 121010s2014 nyu f 001 0 eng | ||
| 010 | _a 2012041227 | ||
| 020 | _a0078028949 | ||
| 020 | _a9781259010903 | ||
| 035 | _a(Sirsi) l2012041227 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 2014 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aWalker, Orville C. _e, author _91001 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2014. |
|
| 300 |
_axvi, 368 pages _billustrations _c; 26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 596 | _a1 | ||
| 598 | _aNEWBOOKS | ||
| 650 | 0 |
_aMarketing _xManagement. _91002 |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) _e, author _91003 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html |
| 999 |
_c277 _d277 |
||