Hospitality business development / Ahmed Hassanien and Crispin Dale.
Material type:
TextPublisher: Abingdon, Oxon; New York, NY : Routledge, 2020Edition: Second editionDescription: xxvii, 207 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781138491182
- 647.94068 23
- TX911.3.M27 H378 2020
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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UPM Female Campus Library STACKS | Business Administration College | 647.94068 HAH (Browse shelf(Opens below)) | C.1 | Available | UPM0000007316 | ||
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UPM Male Campus Library STACKS | Business Administration College | 647.94068 HAH (Browse shelf(Opens below)) | C.2 | Available | UPM0000007317 |
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Includes bibliographical references and index.
Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.
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