Marketing strategy and competitive positioning / Graham J Hooley, Nigel F Piercy, Brigitte Nicoulaud, John Ruddy.
Material type: TextPublication details: Harlow, England; New York : Pearson Education Limited, 2017.Edition: Sixth editionDescription: xv, 569 pages : illustrations; 25 cmContent type:- text
- unmediated
- volume
- 9781292017310
- 658.8/02 22
- HF5415.127 .H66 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Text Books | UPM Female Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.1 | Available | BC0000002470 | ||
Text Books | UPM Female Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.2 | Available | BC0000002471 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.3 | Available | BC0000002473 | ||
Text Books | UPM Male Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.4 | Available | BC0000002472 |
Browsing UPM Male Campus Library shelves, Shelving location: FR Close shelf browser (Hides shelf browser)
658.8 KPP Principles of marketing | 658.8 LCS Services marketing : people, technology, strategy / | 658.802 CIE Entrepreneurial marketing : sustaining growth in all organisations | 658.802 HGM Marketing strategy and competitive positioning | 658.802 HGM Marketing strategy and competitive positioning | 658.83 MNM Marketing research : an applied approach / | 658.83 MNM Marketing research : an applied approach / |
Includes bibliographical references and index.
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