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Marketing strategy and competitive positioning / Graham J Hooley, Nigel F Piercy, Brigitte Nicoulaud, John Ruddy.
Material type:
TextPublication details: Harlow, England; New York : Pearson Education Limited, 2017.Edition: Sixth editionDescription: xv, 569 pages : illustrations; 25 cmContent type: - text
- unmediated
- volume
- 9781292017310
- 658.8/02 22
- HF5415.127 .H66 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Text Books
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UPM Female Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.1 | Available | BC0000002470 | ||
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Text Books
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UPM Female Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.2 | Available | BC0000002471 | ||
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Text Books
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UPM Male Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.3 | Available | BC0000002473 | ||
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Text Books
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UPM Male Campus Library FR | Business Administration College | 658.802 HGM (Browse shelf(Opens below)) | C.4 | Available | BC0000002472 |
Includes bibliographical references and index.
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